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Special Units

Marketing Unit

The Marketing Department is responsible for shaping SIA's visual identity and keeping our community informed through creative and engaging content. From designing event posters and birthday graphics to publishing monthly newsletters and managing social media updates, our team ensures every member stays connected with the latest happenings. Explore our work below to discover SIA's news, announcements, creative designs, and community highlights.

Welcome to the Marketing Team. You’ll help shape how SIA presents itself, communicates, and engages with the community. All Marketing positions include a 2-week trial period.
Current Roster
Unit Overseer
Miew
Miew
Marketing Overseer
Unit Members
24X
24X
Marketing Member
Dutch-Boy
Dutch-Boy
Marketing Member
On leave
Lyra,
Lyra,
Marketing Member
Back 6 Sept
On leave
Sandshu
Sandshu
Marketing Member
Back 28 Aug
xo.xiara
xo.xiara
Marketing Member

The Three Pillars

Newsletter

Monthly updates, events, announcements, and community highlights.

Social Media

Ongoing posts and engagement to keep the community active and informed.

Graphics

Visual designs supporting events, branding, newsletters, and promotions.

1. Newsletter (Monthly)

Purpose: Keep members informed, engaged, and connected with all SIA updates. Frequency: Once per month.

Content structure: Agency updates, announcements, new initiatives, games & prize activities, Worker of the Month (WotM) recognition, achievement spotlights, and event recaps/promotions.

  • Week 1 — Gather content and updates.
  • Week 2 — Draft and design newsletter.
  • Week 3 — Review and finalise content.
  • Week 4 — Distribute and promote newsletter.

Tasks: Writing content, editing, designing layout.

2. Social Media (Ongoing)

Purpose: Maintain visibility, engagement, and community interaction.

  • Content types: Announcements, game highlights, WotM features, behind-the-scenes, newsletter promotion.
  • Posting: 3–5 posts per week recommended (graphics, short videos, stories).
  • Tone & style: Clear, engaging, community-focused, visually consistent, not overly formal.

Tasks: Creating posts, scheduling content, engaging with audience.

3. Graphics (Ongoing)

Purpose: Support all marketing channels with strong and consistent visuals.

  • Graphic needs: Newsletter visuals, social media posts, event promotions, WotM graphics, branding assets.
  • Design guidelines: Keep branding consistent, ensure readability, adapt to platform formats.
  • Workflow: Receive brief → create draft → review & feedback → finalise & export.

Tasks: Creating designs, updating assets, formatting for platforms.